From the inside
of the creator
economy.
Chapter 1
From Creator To Company
Hubb Creative started pretty simply. David was building Chef Lingo and needed support behind the scenes, while Zachary came from a tech sales background and was looking to move into something new. It quickly became a natural split, David focused on creating, while Zachary handled outreach, negotiations and brand relationships. As they started building relationships with David’s creator network and agencies looking for talent, more opportunities began to come in. That naturally led to more conversations with creators, where the same problems kept coming up, poor management, lack of communication, and not feeling properly supported, something David had experienced himself. What started as supporting one creator quickly turned into something much bigger.
Chapter 2
Building Differently
As Hubb began working with more creators, it became really clear that a lot of things in the industry just were not working. Creators were often treated like transactions rather than people, with little transparency or real support. At that point, David made the decision to step away from focusing on his own content and put all of his energy into Hubb, driven by a bigger vision to build something that actually worked for creators. From there, Hubb was built differently, with a more personal, proactive approach and no one size fits all way of doing things.
Chapter 3
More than Management
Today, Hubb is built around long term relationships, not quick wins. Everything is tailored to the individual creator, because no two journeys are the same. Creators are not just managed, they are supported, challenged, and backed by a team that genuinely cares. It feels a lot less like a traditional agency and much more like a family, where creators have a real sense of community behind them as they grow, diversify, and build something that lasts.
OUR TEAM
David started his career in finance before launching a food and comedy page that grew to over 800,000 followers across platforms. Through building his own audience, he developed a deep understanding of the creator economy, combining his interest in data, numbers, and algorithm insights with creativity. Today, he applies this to the wider Hubb roster, using those insights to help shape smarter strategies, unlock growth, and create more impactful opportunities across all of our talent.
David Farkash
Co-founder
Zachary comes from a tech sales background and has always had a passion for all things social. After teaming up with David, the partnership quickly proved to be a natural fit. With a strong focus on lead generation and relationship building, Zachary plays a key role in connecting brands and creators in more thoughtful, non-traditional ways, helping shape partnerships that actually make sense for both sides.
Zachary Henning
Co-founder
Stefani joined Hubb as the business began to scale, bringing with her a strong background in PR. As a senior talent manager, she brings all the skills you would expect from someone operating at the top of the space. She is known for being kind, caring, and genuinely invested in every creator she works with, focusing on building long-term careers while keeping things human, with strong relationships, trust, and clear communication at the core.