Matthew Pincus

@papapincus

Matthew Pincus is an emotional storyteller and a leading voice in football content, known for creating cinematic, narrative-led videos that feel more like short films than social posts.

A lifelong supporter of Arsenal, Matthew brings his audience along on a journey with every piece of content, capturing the emotion, tension, and meaning that sits beyond the game itself.

His work focuses on storytelling first, using football as the backdrop to explore identity, community, and connection. This approach has resonated strongly with fans who see their own experiences reflected in his content.
Matthew is currently developing a new interview-led series exploring how football has changed people’s lives, further cementing his position as a creator who turns sport into something deeply human and meaningful.