Bella James

@bxllajames

Bella James is one of the biggest and fastest growing creators in the Formula 1 space.

Best known for making the sport feel accessible, entertaining, and easy to get into. Funny, stylish, and naturally curious, Bella has built a strong on camera presence through content that never fails to make people laugh. Her approach avoids heavy analysis, Bella focuses on personality-led storytelling, using interviews, arm wrestles, and vlog-style moments to bring fans closer to the sport.

In 2025, Bella launched Box Box with Bella, an original project that reflects her wider creative approach. While still early in its journey, the series is already building momentum and carving out its own space within the F1 content landscape, driven by Bella’s natural interview style and ability to create moments that travel well beyond the socials.

Alongside motorsport, Bella has a strong interest in film and television, both her interview style and on camera confidence translate seamlessly across formats, making her a natural fit for both sport and wider entertainment work.