All Bar One
Overview
We delivered a combined influencer gifting and in-person experience to drive festive awareness and social-first content.
The campaign involved 30 creators, including 6 paid and 24 gifted, supported by a premium festive press pack. Additional brand partners, including Absolut Vodka and Mallow & Marsh, were integrated across both the gifting and the on-the-night experience.
Alongside the gifting, we hosted an in-person evening event designed to encourage organic, real-time content capture. This was supported by a structured posting schedule across Instagram Reels, TikTok and Instagram Stories to extend reach beyond the event.
The campaign generated strong organic uplift, including inbound collaboration requests from creators beyond contracted deliverables.
Browns Brasserie Christmas Campaigns
We delivered a series of creator-led festive campaigns for Browns, designed to bring its Christmas dining experience to life through social-first content.
The activity included a tasting-led creator campaign celebrating the festive menu, alongside a surprise pop-up activation that took the experience beyond the restaurant and into the real world. The campaigns focused on rich visuals, authentic reactions, and shareable foodie moments that felt natural to creators and engaging for audiences.
Content was supported by a mix of in-feed posts and Stories, driving strong engagement and reach across the Christmas period, and positioning Browns as a destination for elevated yet approachable festive dining.
